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| Job Role |
| Responsibilities: Evaluate and test keywords for use. Strategy and definitions of pay per click campaigns including ongoing strategy for maintenance and upgrade. Report activities and performance. Create PPC ads, landing pages and bid management. |
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| PPC Analyst – Pay Per Click – Entry |
| Instruction: Relies on limited experience and judgment to plan and accomplish goals as well as instructions and pre-established processes and procedures to perform the functions of the job. Skills and Experience: Requires a bachelor’s degree in area of specialty and 0-2 years of experience in the field or in a related area. Familiar with a variety of the field’s concepts, practices, and procedures. Supervision: Works under immediate supervision; typically reports to a supervisor or manager. |
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| PPC Analyst – Pay Per Click – Junior |
| Instruction: Relies on experience and judgment as well as pre-established processes and procedures to plan and accomplish goals. Skills and Experience: Requires a bachelor’s degree in area of specialty and 2-4 years of experience in the field or in a related area. Familiar with a variety of the field’s concepts, practices, and procedures. Supervision: Works under general supervision; typically reports to a supervisor or manager. |
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| PPC Analyst – Pay Per Click – Senior |
| Instruction: Relies on extensive experience and judgment as well as pre-established processes and procedures to plan and accomplish goals. May lead and direct the work of others. A degree of creativity and latitude is expected. Skills and Experience: Requires a bachelor’s degree in area of specialty and 4-6 years of experience in the field or in a related area. Familiar with a variety of the field’s concepts, practices, and procedures. Supervision: Typically reports to a supervisor or manager. |
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